Advertising Channel

Study: Spending on Location-Based Ads Will Reach $1.8B in 2015

by John Egan — A new study by technology research firm ABI Research predicts that businesses worldwide will spend $1.8 billion on location-based advertising—think Foursquare and Facebook Places—in 2015 as a slice of their mobile marketing budgets. That’s up from the $42.8 million projected for 2010.

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